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Top 12 Best Whitening Toothpastes 2019 Reviewed & Rated

We all want to have a bright, dazzling smile, with white sparkling teeth. Many people develop stains on their teeth over time. These stains can come from foods that we eat; tea and coffee, or lack of brushing, or using a bad toothpaste.

Toothpastes work in a two main ways to whiten teeth and eliminate stains. Toothpastes can incorporate abrasive agents that eliminate stains via surface tension and friction; or they can use active bleaching and whitening agents which bleach the enamel and makes it whiter. We have gathered the top five whitening pastes for you, to help you make a good choice for which will work effectively, their comparative costs and their pros and cons.

After more than 10 hours of research, Dr. Marina Shraga think Colgate Total Whitening Toothpaste is the best option to whiten your teeth in 2023

Toothpaste Stain-Removing Ingredient Recommendation for Use Effectiveness at Removing Stains Effectiveness at Brightening Teeth User Reviews
Colgate Total Whitening Hydrated silica, sodium hexametaphosphate Twice daily Effective at removing surface stains Effective at brightening teeth Generally positive
Crest Pro-Health HD Hydrogen peroxide Twice daily Effective at removing surface and deep stains Effective at brightening teeth Mixed, some users report sensitivity
Sensodyne Pronamel Hydrated silica, sodium hexametaphosphate Twice daily Effective at removing surface stains Effective at brightening teeth Generally positive, well-tolerated
Rembrandt Intense Stain Hydrated silica, peroxide Twice daily Very effective at removing deep stains Effective at brightening teeth Mixed, some users report sensitivity
Opalescence Whitening Hydrated silica, peroxide Twice daily Effective at removing surface and deep stains Effective at brightening teeth Generally positive, some users report sensitivity
Cali White Coconut oil, charcoal Twice daily Effective at removing surface stains Effective at brightening teeth Generally positive, some users report sensitivity

Best Budget Choice

Colgate Total Teeth Whitening Toothpaste, 10 Benefits...
  • Four 4.8 oz tubes of Colgate Total Teeth Whitening Toothpaste
  • 42%* more sensitivity relief (*versus a regular fluoride toothpaste...
  • Get 10 benefits and no trade-offs with Colgate Total toothpaste
  • Use Colgate Total Whitening toothpaste to remove surface stains for a...
  • Mint toothpaste leaves mouth feeling clean and breath refreshed

Colgate toothpaste has gathered a reputation as one of the leading brands of toothpaste. It is quite popular and has been known to leave one’s breath misty and fresh. The Colgate Total Whitening toothpaste kills off bacteria that causes bad breath in the first 12 hours, fortifies enamel for the whole day and protects gum. It also removes stains and prevent stain build-up. Colgate works to reduce the incidence of gingivitis and is especially useful to diabetics who are prone to periodontitis and gum disease.

The Colgate Total Whitening toothpaste is that it is the ideal toothpaste for you if you want proven performance without spending a lot of money. However, if you prefer to use products that lack artificial preservatives and flavorings or one that is safe for children to be around, you may consider another whitening product.

This two-in-one toothpaste pack offers customers two 6-oz tubes of toothpaste for a best price in 2021.

  • Removes surface stains and prevents stain build-up.
  • Fights gingivitis and caries.
  • Used by diabetics to impede the development of periodontitis.
  • No recorded adverse effects; does not cause pain, discomfort or damage to soft tissues.
  • It is relatively cheap.
  • Doesn’t have any active bleaching agents, therefore its whitening capacity is minimal or limited.

Two-step teeth whitening system

Crest Pro-Health HD Toothpaste, Teeth Whitening and...
  • Step 1 Purifying Cleanser helps strip away plaque
  • Step 2 Perfecting Gel polishes and whitens teeth
  • 6x cleaning* & 6x whitening** *Plaque reduction vs. ordinary...
  • Crest's biggest breakthrough in toothpaste since fluoride
  • Upgrade to a healthier & more luminescent smile with Crest Pro-Health...

The Crest two-step toothpaste system utilizes a unique two-step system that focuses on improving oral hygiene and whitening teeth. It features a purifying cleanser, as the first step, which contains stannous fluoride that removes plaque, fights gingivitis and cavities. As a second step, it contains a perfecting hydrogen peroxide gel that whitens and polishes teeth by removing surface stains.

This two-step process is so effective that Crest is calling it their biggest breakthrough in toothpaste since fluoride.  Not only will Crest Pro-health HD toothpaste help you whiten your teeth and clean your mouth, but it also helps with sensitive teeth and reduces gingivitis by up to 43% when compared to regular toothpaste.

The active whitening agent, hydrogen peroxide, works to remove stains from tea and coffee, as well as tougher cigarette stains. Hydrogen peroxide has also been shown to remove tartar build up and stains imbibed from certain foods and drinks.

The only thing that I wasn’t a fan of was that at first use, there was a slight burning sensation in my gums.  I imagine that the extra whitening power for the teeth isn’t necessarily meant to get on the gums.  So my recommendation would be to not brush your gums with this particular toothpaste.

  • Removes surface stains, and prevents stain build-up.
  • Removes tougher stains like tartar build-up, and cigarette stains.
  • Helps fight plaque build-up, gingivitis and gum disease.
  • Helps prevent caries.
  • Gives fresh and minty breath.
  • More expensive than regular toothpastes.
  • Hydrogen peroxide is strong enough to cause injury to gums and other soft tissue.
  • Pain, dryness and general discomfort may also occur.

Restores natural whiteness

Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for...
  • Three 4 oz tubes of Sensodyne Pronamel Gentle Whitening Enamel...
  • Sensitive toothpaste that delivers minerals into the enamel to protect...
  • Protects your teeth from pain triggers like temperature changes,...
  • Enamel strengthening toothpaste that offers effective protection...
  • Teeth whitening toothpaste specially formulated to gently polish away...

Sensodyne works by preventing acid erosion and building up enamel that has been damaged by acid erosion. Acid erosion is caused by the direct consumption of coffee, wine, soda and acidic fruits like lime, lemon, and unripe fruits that are extremely sour. These acidic substances wear down the enamel and expose nerve endings in the dentine, making such teeth sensitive. Sensodyne contains potassium nitrate that seals off the dentine and reduces sensitivity. When the enamel is lost, the dentine easily takes up stains. By sealing off the dentinal tubules, Sensodyne also prevents the uptake of stains.

Sensodyne Pronamel Gentle Alpine Breeze whitening toothpaste is ideal for people who want a whitening product for sensitive teeth. It may not be suitable for people who want their teeth to be as clean as they are white.

Sensodyne Pronamel toothpaste fortifies weak enamel, reducing the dullness, transparency, and thinness of acid eroded enamel. This is way more expensive than the gamut of toothpastes in the market. But Sensodyne is recommended by dentists for those who experience dentinal sensitivity.

The major drawback of the Sensodyne Pronamel Gentle Alpine Breeze whitening toothpaste is its less than impressive ability to clean your teeth. It may leave behind residue and germs. It also can leave a bitter or sour after taste.

  • Especially useful for those with sensitive teeth; reduces pain and sensitivity and reverses enamel weakness.
  • Contains Sodium fluoride so helps prevent cavities
  • Seals off the dentine, thus preventing stain uptake.
  • Should not be used by those who do not experience sensitivity, as it can cause hypersensitivity in such people.
  • Doesn’t contain any active whitening agent.
  • Expensive.

Hydrogen peroxide foaming action

Rembrandt Toothpaste, Intense Stain, Mint Flavor, 3.52-Ounce...
  • Polishes away tough tooth stains, including coffee, red wine and...
  • Uses a unique blend of micro-polishers and stain fighters
  • Actively restores and strengthens enamel
  • Originally developed by a cosmetic dentist
  • Over 50,000 dentists dispense Rembrandt's clinically proven...

The Rembrandt Intense Stain Whitening Mint toothpaste promises to clear away tough cough, tobacco and red wine stains. It contains two types of micro-polishers that help remove surface, extrinsic stains that accumulate from foods and drinks. It also contains tetrapotassium pyrophosphate which helps prevent future stain build-up.

In addition to its stain action, it works to protect the enamel, strengthening it against cavity formation. Formulated by a cosmetic dentist, with aesthetics foremost in mind, it is guaranteed to help eliminate stains and whiten teeth.

This is one of the more expensive brands of whitening toothpaste.

  • Contains micro-polishers that help eliminate surface stains.
  • Prevents stain build-up.
  • Fortifies enamel and prevents cavities.
  • Does not provide any protection against gingivitis and gum disease.
  • Lack of triclosan could facilitate plaque build-up.
  • It is more expensive compared to other toothpastes.

Best Professional Whitening Toothpaste

No products found.

This professional whitening toothpaste removes surface stains by incorporating micro-abrasives into the toothpaste. The micro-abrasives gently scrape accumulated stains off the enamel. Opalescence whitening toothpaste also incorporates sodium fluoride that strengthens the enamel, guard against cavities and abrasion. Even though, micro-abrasives are used, it poses no real threat to the enamel because they are weak abrasives.

It is still relatively expensive when compared to other whitening toothpastes.

Opalescence Whitening Toothpaste does not use active bleaching agents but the frictional power of abrasives. It has been shown to remove surface stains to lighten teeth two shades in just one month.

The major drawback of Opalescence whitening toothpaste is the fact that it can wear down your enamel and compromise dental work with prolonged use. It is generally advisable that you use it for short periods of time or as needed to avoid harming your enamel or damaging dental work that you have had done.

It is perfect for people who want a proven product to whiten the most yellow of teeth or dental work. It is not good for people who want a product that they can use for prolonged periods of time without having to switch toothpastes.

  • Whitens teeth in a short time.
  • Prevents caries formation and plaque build-up.
  • Does not have any adverse soft tissue effects like ulcers or pain.
  • Does not cause drying out or any discomfort.
  • Does not cause enamel abrasion.
  • Expensive when compared to other toothpastes.
  • Does not prevent gingivitis or gum disease.
  • Does not contain an active bleaching agent.

Best Natural Whitener

Cali White Natural Whitening Toothpaste, Activated Charcoal,...
  • Charcoal Activated Toothpaste - Certified Organic Coconut Oil, and...
  • Clinically Proven - Toothpaste that whitens teeth up to 7 shades...
  • Minty Fresh Breath - toothpaste specially crafted to leave your breath...
  • Made in USA - Vegan - Cruelty-Free - Fluoride-Free - SLS-Free -...
  • Contains one (1) 4 oz. tube of Cali White, Charcoal Teeth Whitening...

The Cali White Activated Whitening Toothpaste was really unique as it uses activated charcoal, organic coconut oil, and baking soda to help get your teeth whiter.  This combination creates an effective whitening and detoxifying combination that will leave your mouth fresh and teeth white.  It is vegan-friendly, as well as fluoride, SLS, peroxide, and gluten-free.

I actually really like this toothpaste.  The Cali White Activated Whitening toothpaste was much different than any of the other ones that I tried.  While I was testing it, my wife tried it too.  She has sensitive teeth, and since many of the whitening toothpastes can’t be used, she was extremely skeptical.  But after reading about the natural whitening properties of the activated charcoal and coconut oil, she decided to give it a try.

Not only was she able to use this toothpaste with her sensitive teeth, but we both saw results within the first week.  Another great thing about this toothpaste was that there was no mess to clean up from the activated charcoal.  Anyone who has ever dealt with charcoal before will tell you how messy it can become.  That was not the case in this situation.  I was able to get the benefits of charcoal helping whiten my teeth, but without the mess that is normally associated with it.

The one thing that I would change about the Cali White Activated Whitening toothpaste would be the flavor.  Since it is an all-natural toothpaste, it is flavored with baking soda and tea tree oil.  While the flavor wasn’t too bad, it did disappear quickly leaving me with a feeling that I didn’t put enough toothpaste on my toothbrush.

  • Contains natural food-grade ingredients which detoxify the mouth and clean it efficiently.
  • Has a subtle flavor of xylitol and peppermint to keep the mouth feeling fresh and clean.
  • Free of toxic ingredients which can damage teeth and gums in the long run.
  • Suitable for all teeth types and shows great results from the first use itself.
  • The price of the toothpaste is a little high.
  • It does irritate the gums if more toothpaste is used than required.

Best Mint Toothpaste

Marvis Whitening Mint Toothpaste, No Color, 3.8 Oz
  • 3.8 ounces
  • Whitening properties get added to the classic taste of this Marvis...

Marvis is a lesser known brand of toothpaste on the market. However, it offers all of the whitening and cleaning qualities that you want in a dental care product. It has a mint flavor that helps keep your breath fresh. It also acts as an antibacterial to kill germs in your mouth.

The special Marvis toothpaste formula guarantees that it will provide maximum protection for oral health, as well as help brighten your teeth.  You’ll not only have fresh breath all day, but will also be preventing tartar, plaque and tooth decay.  As if that weren’t enough, all of Marvis toothpaste is also fluoride free, vegan, gluten-free, paraben-free and never tested on animals.

Along with keeping your teeth white, Marvis’ whitening mint toothpaste also fights cavities and removes plaque from your teeth. It brightens your smile and maintains your mouth’s appearance for as long as you use it.
The major drawback of Marvis whitening mint toothpaste is its price tag. It is about $10 more than other whitening toothpastes on the market. It also can leave behind a bitter taste in your mouth.

It is good for people who want a solid whitening performance without having to use gels or secondary products after brushing with the toothpaste. It may not be suitable for people who want a whitening toothpaste at an affordable price.

  • The sharp mint taste invigorates the senses and freshens the mouth instantly.
  • The packaging is easy to use and very classy.
  • Dense texture which cleans without foaming and is gentle on the teeth.
  • Has an affordable price tag.
  • Works on both superficial and deep teeth stains.
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  • Some users did not like the taste of the toothpaste.
  • The metal packaging is a little unhygienic for regular use as it reacts with the formula.

Best All-Natural Choice

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural...
  • WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Fluoride-Free...
  • FLUORIDE-FREE TOOTHPASTE: Helps fights tartar buildup with antiplaque...
  • WHITENS TEETH: Natural toothpaste helps remove surface stains for a...
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much...
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial sweeteners,...

Tom’s of Maine has made a name for itself in the health and hygiene market for its high-quality, all-natural products like its antiplaque and whitening fluoride-free toothpaste. This product is made from all-natural peppermint and contains no artificial ingredients, dyes, preservatives, or flavorings. It is also halal and kosher-certified.

Along with whitening your teeth, it also fights common dental issues like cavities and bad breath. It gives you results within a few weeks’ time and helps you maintain your healthy, white smile for as long as you continue to use the product. Because it is made from all-natural ingredients, it is safe for everyone in the family to use, even children under the age of 12.

It is perfect for people who prefer or are required to use organic, all-natural toothpastes. However, it may not be suitable for people on a tight budget or people who prefer to use FDA-tested products.

  • All-natural ingredients
  • Organic peppermint flavor
  • Safe for everyone in the home to use
  • High price tag
  • Not certified by the U.S. government
  • Not typically found in the health and beauty departments in many retailers

Safe & Painless Teeth Whitening

Supersmile Professional Teeth Whitening Toothpaste with...
  • Safely and painlessly whitens and remineralizes teeth
  • Clinically proven to be 75% less abrasive and inhibits plaque 10 times...
  • Safely and gently removes the stained pellicle on enamel without harsh...
  • Used twice a day to remove coffee, tea, tobacco, red wine, and food...
  • Developed by the "Father of Aesthetic Dentistry", Dr. Irwin Smigel

With five flavors to choose from, this toothpaste from Supersmile removes mild to normal stains without aggravating tooth sensitivity. It also remineralizes the enamel of the teeth and claims to give you 6 shades whiter teeth by gently removing the biofilm which gets stained due to certain foods and habits. The formula is safe for using on veneers dentures, and dental caps. It also inhibits the build-up of plaque by up to 10 times and removes tartar by gradually scrubbing the teeth surface and cleaning the gums. Regular use of this toothpaste reduces tooth sensitivity also as it restores damaged tooth enamel. It does not cause any burning sensation and has a fresh smell. This toothpaste also works well against bad breath and the professional accelerators not only remove stains but also prevent further staining. The quantity of the toothpaste is good but the price is very high as compared to other products because of the professional accelerators formula.

  • Contains professional whitening accelerators which give you 6 shades whiter teeth.
  • It repairs the enamel of the teeth to provide relief from sensitivity.
  • The quantity of the tube is more than regular toothpastes.
  • Prevents plaque build-up and removes tartar efficiently.
  • The price is really high as compared to other toothpastes.
  • It does not taste very good.

Best Whitening Toothpaste Powder

Tuxedo Activated Charcoal Teeth Whitening Charcoal Powder -...
  • ULTIMATE TEETH WHITENING POWDER: Our Natural Activated Charcoal Teeth...
  • ACTIVATED CHARCOAL POWDER: This powder is made of all-natural coconut...
  • The Tuxedo Activated Charcoal Natural Teeth Whitener Powder extra...
  • NATURAL INGREDIENTS: This teeth-whitening powder is made with a...
  • ABOUT GOLD MOUNTAIN BEAUTY: At Gold Mountain Beauty, we strive to...

Tuxedo all-natural charcoal teeth whitening tooth and gum powder is unlike other toothpastes on the market in that it does not bleach your teeth but rather gently lifts stain from your enamel. It is made with organic charcoal that acts as a detoxifier in your mouth. It gently removes stains caused by smoking, drinking tea and coffee, and other lifestyle and dietary habits.

Along with detoxifying your teeth while removing stains, Tuxedo’s all-natural charcoal teeth whitening tooth and gum powder also has antifungal and antibacterial qualities to kill germs while it freshens your mouth. Despite being made out of charcoal, it has a tolerable taste so that you can use it everyday without being overpowered by the taste or smell.

It is a good product for people who prefer to use toothpastes made from organic ingredients. People with sensitive teeth or stomachs may need to choose another brand, however.

The downside of the Tuxedo all-natural charcoal teeth whitening tooth and gum powder is that it can cause irritation to your gums. It can also cause aggravate people with sensitive teeth. You also should not swallow the powder because it can upset your stomach or induce vomiting.

  • All-natural charcoal and other organic ingredients
  • Gently removes stains
  • Cleanses and removes germs from your teeth and gums
  • Can irritate your gums
  • Can irritate sensitive teeth
  • Can induce vomiting if swallowed

Organic Bamboo Charcoal Toothpaste

If you are looking for an organic toothpaste, this bamboo charcoal whitening toothpaste naturally whitens your teeth and prevents them from cavities. The formula does not contain any harsh chemicals or toxins which can damage your teeth or erode the enamel. It removes tartar and plaque deposition and protects the gums to give you overall healthier and brighter teeth and gums.

The main ingredients of the toothpaste include organic bamboo charcoal, mint, and aqua. These basic ingredients clean and remove stains to reveal a whiter smile without compromising on the enamel of the teeth or the sensitivity of the gums. It does not leave any stains on the toothbrush unlike other toothpastes and works towards enhancing the oral hygiene.

The price of this toothpaste is really affordable and the quantity lasts for 3-4 months if used twice daily.

  • Organic formula containing mint, organic bamboo charcoal, and aqua.
  • Cleans the teeth and the gums gently.
  • Organic bamboo charcoal is tough on the stains but does not dye the toothbrush.
  • Whitens the teeth surface without any bleaching effect.
  • Claims to contain no chemicals but the formula lists SLS.
  • Does not whiten the teeth dramatically.

Best Fluoride Free Whitening Toothpaste

Holisouse Activated Charcoal Toothpaste is a combination of coconut and activated charcoal that claims to remove tooth stains, get rid of bad breath and just improve oral health altogether.  Its all-natural formula helps to improve tooth enamel and gum health, as well as prevent any tooth decay from occurring.

With a combination natural coconut extract and charcoal as the main ingredients, this combination is a powerful teeth-cleaning toothpaste that effectively cleans your teeth, as well as proved special protection for your dental hygiene.  Another benefit of the coconut and charcoal combination is that it absorbs the stains right off of the teeth, working quickly to whiten the teeth.  On top of that, Holisouse Activated Charcoal toothpaste will also help your mouth resist and refresh bad breath.

When it comes to the taste, I thought that the minty flavor was noticeable, but not overwhelming.  I’m sure you’ve tried toothpastes that have been just too minty before.  This is not one of them.  The flavor was just right to leave your mouth feeling clean and fresh.  As for the whitening aspect of the toothpaste, I feel that my teeth did get whiter after about the second week of use.  If I had to sum up my experience with Holisouse Activated Charcoal toothpaste, it would be the feeling you get when you are leaving the dentist’s office

While I really enjoyed this toothpaste, the one thing that I wasn’t a big fan of was the fact that it does claim to be all-natural, but there are substances such as SLS, hydrated silica, sorbitol and whatever ‘aroma’ is.  So I guess that even though it claims to be natural toothpaste, it isn’t as all-natural as I thought.

  • Acts like a whitening mask for teeth and gives professional results.
  • Does not contain harmful chemicals like SLS, parabens, or artificial colors.
  • Has multiple benefits and maintains overall oral hygiene.
  • One of the most affordable whitening toothpastes in the market.
  • Takes time to show results as you have to leave it for 10-15 minutes.
  • Leaves an aftertaste in the mouth which lingers for a few hours.

Ap 24 Whitening Toothpaste by Nu Skin Review

Nu Skin AP 24 Whitening Fluoride Toothpaste
  • Brightens teeth by removing surface stains
  • Helps remove and prevent plaque buildup on teeth
  • Thick, creamy, rich formula
  • Refreshing, trademark vanilla mint flavor and all-day just-brushed...
  • Helps the prevention of dental cavities

This ap 24 whitening fluoride toothpaste is a good for your oral hygiene. Most importantly, it fights against plaque build-up, and cavities. This is vital, as these things can lead to gum disease and tooth loss if not controlled properly. 

I looked into the ingredient list to see if: 1) everything in the product was safe and 2) any chemicals in there that were different/unique to other whitening toothpastes.

There are 3 main abrasives present: Hydrated silica, Aluminum Dioxide and Titanium Dioxide. All 3 of these are commonly present in about every whitening toothpaste on the market. Their job is to be abrasive and scrub off surface stains from the teeth. The AP24 is rated as completely safe for use based on its degree of abrasivity, so shouldn’t cause any harm to your teeth.

In addition to those ingredients, AP24 also contains 3 patented ingredients which act to do other things. One of the goals is to create a slick coating on the teeth that will theoretically resist future stains from sticking to the teeth. The other compounds work to create a foam that adheres to plaque and bacteria to help wash them away from the teeth. Both of these functions are beneficial and also should not cause any harm to the teeth.

This toothpaste is great if you have sensitive teeth and want to avoid peroxides. Plus, combining your whitening product with your toothpaste makes whitening far more convenient. A nice flavoured toothpaste also encourages you to use it regularly. Unfortunately, this product isn’t ADA approved, but that doesn’t necessarily mean it isn’t effective or high quality.

  • Uses no peroxide, a kind of bleach that can cause sensitivity
  • Prevents and removes plaque
  • Whitens teeth
  • Vanilla mint flavor
  • Not ADA approved
  • Lack of peroxide may limit results

These are the list of our top 13 selection of whitening toothpastes. Many of them are specific to whitening and do not provide gum disease coverage, so if you are prone to periodontitis, it’ll be good to steer clear of those. Most of these pastes can be used alongside other whitening procedures, but it is advisable to ask your dentist if you can combine methods.

Best Whitening Toothpastes Buyer’s Guide

Does Tooth Whitening Toothpaste Really Work?

After trying all of the different teeth whitening toothpaste, I have come to the conclusion that teeth whitening toothpaste does work by helping remove any surface stains that may be on the teeth.  These are the stains caused by food and drinks, such as soda, coffee, and even smoking.  So teeth whitening toothpaste will work in that sense.  However, if the stain goes deeper into the tooth’s surface, the toothpaste will not work as well at whitening the teeth.

How Whitening Toothpastes Work

Whitening toothpaste can appear to whiten teeth slightly by removing surface stains, such as those caused by drinking coffee or smoking. However, whitening toothpastes can’t change the natural color of your teeth or lighten a stain that goes deeper than a tooth’s surface.

Unlike other tooth-whitening products, whitening toothpaste don’t contain peroxide.  To remove surface stains, whitening toothpaste typically includes:

  • Hydrated Silica This is a stain remover for your tooth’s exterior.
  • Polyvinylpyrrolidone (PVP) – This is a substance that helps prevent new stains from forming by bonding to the tooth.
  • Sodium Bicarbonate (Baking Soda) – Baking soda is used in many types of toothpaste due to its ability to neutralize any harmful acids that may be in the mouth, as well as freshen breath and help clean teeth.
  • Sodium Tripolyphosphate – This helps to remove any stains that are on the teeth.
  • Calprox – This helps dissolve bacteria layers in the mouth, which will help prevent from having a plaque buildup.
  • Hydrogen Peroxide – This is an ingredient that will bleach the teeth which help to make them whiter.
  • Potassium Nitrate – This is important to have in your toothpaste as it protects the nerve below the tooth and reduces sensitivity as well.
  • Sodium Monofluorophosphate (Fluoride) – This works and has been proven to strengthen enamel on your teeth, helps prevent cavities from occurring, as well as reduce the sensitivity of the tooth.
  • Strontium Chloride – By bonding with saliva, this will help protect the root of the tooth.

Some whitening toothpastes contain the chemical blue covarine, which adheres to the surface of the teeth and creates an optical illusion that can make teeth appear less yellow.

When used twice a day, whitening toothpaste can take from two to six weeks to make teeth appear whiter. Whitening toothpastes that contain blue covarine can have an immediate effect. Although whitening toothpastes are typically designed to maximize cleaning and minimize wear on tooth enamel, be careful to follow manufacturer recommendations.

If you’re considering using a whitening toothpaste, look for a brand that has a seal of approval from a reputable dental organization — such as the American Dental Association Seal of Acceptance. This seal indicates that the toothpaste is safe and effective at removing surface stains.

If you’re not satisfied with the effect of whitening toothpaste, ask your dentist or dental hygienist about other tooth-whitening options — such as over-the-counter or professional bleaching products.

Fluoride and potassium nitrate help to prevent this. You can also use the toothpaste less frequently if the increased sensitivity is becoming uncomfortable. For many, using your whitening toothpaste on the weekends might be enough to make a noticeable difference anyway.

Why Consider Whitening Toothpaste

Whiter teeth are more attractive, which can help you feel more confident in your smile. Your smile is also one of the main components of the first impression you make on people in your professional and personal life. Having a whiter smile and greater self-assurance can send the message that you take care of yourself and are confident in your abilities.

The Effectiveness of Whitening Toothpaste Varies

Due to individual variations in the color of your teeth, some people are more likely than others to achieve the desired results with whitening. Teeth that are tinted grayish are unlikely to respond well to bleaching, while brown teeth can sometimes respond, and yellowish teeth are most likely to become pearly white with bleaching.

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Why a good toothbrush is better than whitening toothpaste

The oscillation of a good electric toothbrush, like an Oral-B or Philips Sonicare, is actually more effective for stain removal than whitening toothpaste. Like I explained above, whitening toothpastes may end up making teeth more susceptible to stains.

Let me say it again: the best teeth whitening kit is actually a toothbrush, not a toothpaste. Your best at-home teeth whitening will happen with a great toothbrush.

It’s all about technique, whether you use an electric toothbrush or a manual brush.

Overall Dental Care Needs

When you shop for a teeth whitening toothpaste, you may want one that will address a variety of dental care needs rather than just whitening your teeth alone. For example, you may want a product that will fight cavities and freshen your breath while also lifting stains and making your teeth look whiter.

Before you select the ideal teeth whitening toothpaste for your needs, you should consider what other dental issues you may want to address. If you suffer from chronic bad breath, you may want to use a product like Arm & Hammer’s whitening toothpaste. This kind of product has antibacterial and antifungal qualities that help freshen your breath.

However, if you want to rebuild enamel or use a product that will reduce sensitivity, you may want to use a toothpaste like Sensodyne’s Pronamel teeth whitening toothpaste. This product strengthens enamel while also reducing the sensitivity you experience when you use other dental care products.

Can Sulfate Free Toothpaste Whiten Teeth?

Can Sulfate Free Toothpaste Whiten Teeth?

Whiter teeth are always a goal of people, especially those who may be in a higher profile career such as models, TV personalities or celebrities. You don’t have to be famous to want the prettiest, whitest smile you can get.

Many whitening toothpaste contain harsher ingredients than regular toothpaste and those chemicals can cause potential problems that you don’t want to have to deal with.

If you prefer SLS free toothpaste, one of the most debated chemicals found in toothpaste and other personal care products, you may feel like your goal of getting white teeth is nothing but a dream.

The good news is that there are a few different types of sulfate free toothpaste that can still whiten your teeth. The results may not be as noticeable due to the gentleness of the toothpaste, but if you use additional means to help with whitening, you can have a white smile and not have the worries associated with using toothpastes with SLS in them.

Get Rid of Stains Professionally

One of the safest and best ways to remove stubborn stains is to go to the dentist and have your teeth evaluated and either deep cleaned or professionally whitened. You can also use white strips and over the counter cosmetic products, but be sure to read those labels to know exactly what you are using in your mouth.

Regular Brushing

Once your teeth are cleaned and whitened, it’s up to you to keep them that way. One whitening session will not keep your teeth white for long if you don’t take the time to brush your teeth daily and ensure that you minimize stains from ending up back on your teeth.

Brushing at least twice a day is good for keeping your teeth clean and healthy. Three times a day is better if you can fit it in. Use whatever toothpaste you want, either one that is SLS free or some other kind that you prefer, but make sure that you brush at least twice a day.

What You Drink Can Make a Difference

The drinks that you consume and even how you consume them can make a big difference in the whiteness of your teeth.

Drinks such as grape juice, wine, cola and coffee have high-staining properties that can leave your teeth looking unattractive.

One trick that can minimize the staining that these drinks can cause is using a straw. This will keep the drink from having a lot of contact with the actual tooth enamel itself and you’ll notice much less staining.

It will also help to do a quick brushing of your teeth after you drink beverages that are prone to staining.

Commercial Tooth Whitening Products

There are a slew of over the counter teeth whitening products available on the market today; anything from white strips to gels to special toothpastes. If you’re looking to whiten that smile, there are plenty of choices for you to go through.

Which product you decide will depend largely on what you think you can maintain when it comes to follow through.

Toothpaste needs to be used everyday twice a day. Whitening strips can be excellent, but they involve applying them the correct way and being able to use them consistently. They usually need to be used consecutively for at least a week, sometimes longer, so if you can commit to the time, this might be as viable option for you.

If you don’t like SLS toothpastes, look for whitening toothpastes that are SLS free. They are out there and many people like them and the fact that they don’t have any harmful chemicals to worry about, even with the whitening agents.

Electric Toothbrushes are Great for Good Cleaning

Electric toothbrushes are great for regular brushing and can be much better than regular brushes due to the rotating capability of the electric toothbrush. Since it can move over the tooth’s surface much faster than a hand held toothbrush can, the surface of your teeth get cleaner.

Be careful not to use abrasive toothpastes. This can cause scratches in the surface of the tooth where stains from drinks and foods and smoking can settle into. This can actually make your teeth look worse.

A regular, non abrasive whitening toothpaste will be a great choice to use along with your electric toothbrush.

Foods Can Stain Too

Drinks are not the only thing to stain the teeth. Foods can too like blueberry pie, nacho chips and even cheese puffs.

One way that you can combat this is to get into the habit of brushing your teeth after every meal. This way the food will not be allowed to sit on the teeth and affect the color of the enamel.

Whatever the cause or your less than bright, white smile, there are products out there that can help you achieve a brighter, prettier, whiter smile and getting them is as simple as purchasing the ones you want to try.

Questions About Whitening Toothpaste

Here are some of the common questions asked by people before buying a whitening toothpaste to make an informed purchase:

Are whitening toothpastes safe to use?
Toothpastes which contains non-bleaching and mild abrasive agents to remove teeth stains are completely safe to use and do not damage the teeth even if used daily. However, do not go for strong formulas which tend to scratch the enamel to polish the teeth but damage the teeth in the process. They can also leave a significant aftertaste on the tongue which can irritate you or cause headaches. It is advisable to take your dentist’ advice before selecting a whitening toothpaste as a precautionary measure.
Can whitening toothpastes remove deep stains?
A whitening toothpaste only removes on the outside surface of the teeth. It neither removes deeper stains nor can change the natural color of your teeth. You will get good results with a whitening toothpaste if you are a regular tea or coffee drinker and have got brown or yellow stains on your teeth because of this habit. There are some toothpastes available in the market which gradually improve the overall health of your teeth and gums so they also fade away deep stains in the process but none of them work completely on stains on the dentin which is a deeper layer of the teeth.
Can I Whiten If I Have Braces?
Unfortunately no you can’t – whitening may interfere with the glue holding your braces on and will cause uneven whitening. Best to wait until you have your braces off.
What If I Have Sensitive Teeth?
If you have sensitive teeth we recommend our Professional kit which includes a desensitization gel. Alternatively our new On The Go whitening strips are specially formulated for people with sensitive teeth.
How long does the whitening effect stays for after using whitening toothpastes?

If you use a whitening toothpaste regularly, the effect stays for as long as you use the toothpaste as it keeps removing all tea, coffee, wine stains depositing on the blog but if you switch to a normal cleansing toothpaste after a while, the stains will start appearing on the teeth again. It is important to follow a good dental hygiene routine if you want the effects of whitening toothpaste to last for long. Using a good toothbrush and proper technique is also important for long-lasting results.

For how much time should i use a whitening toothpaste daily to get desired the results?
Most whitening toothpastes show visible results within 3-4 days of usage but some toothpastes take a little bit more time to show noticeable results. Quick instant results are not worth putting your teeth and gums at risk so it is advisable to use a toothpaste which shows gradual and safe results. Ideally, you should use a whitening toothpaste for at least 2-3 weeks to get significantly whiter teeth. Read the label carefully to learn more about the time the toothpaste should be used for to get the desired results.
I’M Pregnant/Breastfeeding, Can I Whiten My Teeth?
I don’t recommend whitening while you’re pregnant or breast feeding, but feel free to ask your GP or specialist for advice.
Does It Work On Veneers?
Whitening might remove some stains from your veneers, but will only whiten natural tooth enamel. However, we have had amazing results with veneers in the past.
Can i get whiter teeth overnight with a whitening toothpaste?
Toothpastes which promise overnight results are usually not safe for your teeth and gums as they have very strong formulas which can damage your enamel and gums if used for long periods. Use natural methods like a baking soda scrub and strawberry rub to whiten your teeth for a special occasion instantly but do not buy such strong toothpastes which promise overnight results. Go for milder formulas which give safe and gradual results without damaging your teeth.
Are there any side-effects of a whitening toothpaste?
Some whitening formulas can cause damage to the enamel of the teeth if they are too strong in composition. They can also cause tooth sensitivity and gum irritation if too much product is used. Overuse of whitening toothpastes with stronger formula have also proven to weaken the gums and lead to gum bleeding. If the formula of the toothpaste is gentle and not too abrasive on the teeth, it will not cause any side-effects in the long run. However, some whitening toothpastes may cause temporary discomfort which will subside in a few days.
What is the #1 dentist recommended whitening toothpaste?
Sensodyne is the #1 dentist recommended whitening toothpaste — 9 out of 10 dentists recommend it for patients with sensitive teeth. Learn more about Sensodyne here


All in all, a good whitening toothpaste will be able to help improve the brightness and whiteness of your teeth, as well as keep your teeth and gums healthy.  It is a good idea to experiment with different brands of whitening toothpaste until you find the one that you like the best.  Once you do, you will have the bright, white teeth that you deserve.

Common ingredients found in whitening toothpaste

When we think of toothpaste, many of us only consider the fact that it helps clean our teeth and freshen our breath. However, with whitening toothpaste, we can attain an extra layer of benefits. Whitening toothpaste works to erase teeth stains and can remove stubborn discoloration. Common ingredients found in whitening toothpaste include baking soda, hydrogen peroxide, and fluoride.

Baking soda is a staple ingredient in many kinds of toothpaste. Its abrasiveness helps to remove stains on teeth effectively. Sodium bicarbonate, the chemical name for baking soda, is a mild alkaline that neutralizes acidic compounds that can erode the enamel on our teeth. Its small, free-flowing granules get into hard-to-reach spaces, enabling its cleansing power to work throughout the mouth.

Another ingredient in whitening toothpaste is hydrogen peroxide, a bleaching agent used in hair care products and skin lighteners. The peroxide in the toothpaste works effectively to break down tough stains on teeth, leaving them sparkling clean. Hydrogen peroxide’s oxidizing power penetrates the enamel to dissolve and lift stains from the inside of the tooth. Whitening toothpaste brands use safe concentrations of hydrogen peroxide to whiten teeth effectively without causing any damage to your enamel.

Lastly, fluoride is an essential ingredient in whitening toothpaste. Not only does fluoride help fight against cavities, but it also helps prevent the formation of new stains on the teeth. Fluoride acts as a protective agent on the tooth enamel by replenishing it with vital minerals. As it prevents bacteria from producing acid, it helps keep the teeth healthy and free from harmful substances.

In conclusion, whitening toothpaste offers more benefits than just fresh breath and clean teeth. With baking soda, hydrogen peroxide, and fluoride as its main ingredients, whitening toothpaste not only removes stains on the teeth but also strengthens the enamel and helps fight against cavities. However, it is crucial to note that regular brushing and flossing are still essential for maintaining good dental hygiene.

How to choose the best whitening toothpaste for your needs

Taking care of your teeth is an essential part of maintaining good oral hygiene. A bright, white smile not only looks attractive but also boosts your confidence. Choosing the right toothpaste plays a crucial role in achieving this. With so many options available, it can be overwhelming to pick the best toothpaste for your needs. Here are some factors to consider when choosing the best whitening toothpaste.

First, look for a toothpaste that contains whitening agents such as hydrogen peroxide or baking soda. These ingredients are known to remove surface stains and lighten teeth. However, it’s important to note that these agents may cause sensitivity in some individuals. If you experience sensitivity, consider using a toothpaste designed for sensitive teeth.

Next, check the abrasiveness level of the toothpaste. High-abrasive toothpaste can damage the enamel and cause tooth sensitivity. A low-abrasive toothpaste is gentle on the enamel and aids in removing stains from the surface of the teeth. Look for toothpaste with a Relative Dentin Abrasivity (RDA) score of 100 or less.

It’s important to consider the fluoride content in your toothpaste. Fluoride helps strengthen the enamel, prevent tooth decay, and is considered an essential ingredient in toothpaste. Experts recommend using toothpaste with at least 1,000 parts per million (ppm) of fluoride.

Lastly, consider your personal preferences. Some toothpaste may have a strong flavor, while others may have cooling agents to freshen breath. Choose a toothpaste that you enjoy using, as you’re more likely to use it regularly.

In conclusion, there are several factors to consider when choosing the best whitening toothpaste for your needs. Look for toothpaste with whitening agents such as hydrogen peroxide or baking soda. Check the abrasiveness level, fluoride content, and your personal preferences before making a decision. Remember to consult your dentist if you experience any sensitivity or other dental issues. With the right toothpaste, you can achieve a bright, white smile and maintain excellent oral health.

How to properly brush your teeth for maximum whitening results

Everyone wants to have a dazzling and bright smile, but maintaining good oral hygiene is the key to achieving it. The first step to achieving a healthy and white smile is to know how to properly brush your teeth. Brushing your teeth is not just about scrubbing with a toothbrush, but it’s about the technique, the duration, and the frequency of brushing as well. If you want to achieve maximum whitening results, here are some steps that you should follow.

First, select a good toothbrush. A soft-bristled toothbrush is the best option as it’s gentle on the enamel and gums. Hard-bristled toothbrushes may cause enamel and gum erosion, which can lead to further dental problems. Next, use a fluoride toothpaste as it can help strengthen your teeth while cleaning it. After applying toothpaste on your brush, place the toothbrush at a 45-degree angle toward your gum line. Use gentle, circular motions to brush each tooth. Make sure to brush every surface of each tooth and don’t forget to brush your tongue as well.

It’s essential to note that brushing 2-3 times a day is the recommended frequency for the proper maintenance of oral hygiene. However, brushing too often, using a hard-bristled toothbrush or applying too much pressure while brushing can lead to dental issues such as gum recession, enamel erosion, and tooth sensitivity. Last but not least, a good mouthwash can also be used to complement your oral hygiene routine. It can kill harmful bacteria and freshen your breath while working alongside your toothpaste and toothbrush.

In conclusion, proper brushing techniques, frequency, and the right tools are crucial in achieving maximum whitening results. Always keep in mind that a healthy mouth is a gateway to sparkling teeth. Consistently follow these easy steps and maintain regular dental check-ups, and you’re bound to have a magnificent, shining smile that you’re confident to smile about.