Toothpaste BrandsEach year, dental product manufacturers create new toothpastes with minty fresh breath and sparkling white teeth. Obviously, that means that there are tons of great options to choose from. However, not all brands are made equal. We’ve researched dozens of top-ranked products to determine which ones live up to their claims and which ones should stay on store shelves.

A beautiful smile can make anyone’s day better. In today’s commercial era we have numerous dental products making your smile more appealing and improving your overall dental health, most important of which is the Toothpaste. Toothpaste generally comes in two forms pastes and gels and sometimes a combination of both, with many vivid and mouthwatering flavors.

Toothpastes unlike olden days are multi-functioning today, along with improving dental health by killing germs and helping in maintaining healthy gums; they now freshen your breath and whiten your teeth at the same time. Toothpaste being a product that’s used on daily once or twice by the majority of the population has a huge commercial sector dedicated to it, giving its customers numerous brands and options to choose from (especially since many of them claim to be “recommended by most dentists”).

All these options get people confused on choosing the right product. So, here is the list of the Top 10 Best Toothpaste brands to help you choose the Toothpaste that is right for you.


The Peelu tree or popularly known as Miswak, the twigs and fibers of which have known to been used for dental hygiene practices since the time of the prophet Muhammad, who has supposedly recommended it for teeth cleaning and mouth purification. This chewing stick is often referred to as the world’s oldest toothbrush.

Peelu USA is a dental healthcare product manufacturer and has products such as fluoride-free Toothpaste, dental fibers, whitening Toothpaste, tooth powder and the infamous peelu gum. They also produce sugar free chewing gums which contain sweeteners recommended by dentists. Peelu has long advertised its products of being natural and produced mainly using natural ingredients most important of which being the peelu tree’s fibers.


Jason means healer in Greek and the brand which was started in 1959 is known for its authentic all natural products and produces a range of body loving products some of which are the face creams, scrubs, soaps, lotions, after-shaves, deodorants, shampoos, conditioners, sunscreens and of course Toothpastes.

The brand has team dedicated to choose ingredients for its products, aiding in keeping up its “natural” branding title. It has its own code of honor “selecting safe, gentle, effective ingredients, never test on animals and constantly improve and innovate.” dictating the production of its products.

Tom’s of Maine

Tom’s 0f Maine is an all-natural brand majority owned by Colgate-Palmolive since 2006. The highlight of this product is the ingredients; the company makes sure that none of the ingredients used in its products are chemical derived or have an environmental impact in any way possible.

The company was founded in 1970 with just $5000 USD by Tom and Kate Chappell. It has over 90 body-care products such as deodorants, mouthwash and Toothpastes. Their fluoride Toothpastes are the only alternatives to the industrial ingredient Toothpastes in the market. Colgate-Palmolive purchased 84% of its stocks in 2006 with only 16% remaining with its original owners.


The American Toothpaste is well known for its minty flavor and is owned by Unilever since 1942 except in US and Canada, where it is owned by Church & Dwight. The Toothpaste was first introduced in 1915 in USA, the first formula contained pepsin which is a digestive agent and hence the name “Pepsodent”. After acquisition by Unilever in 1942 the brand grew in popularity in UK.

Which soon came to a temporary end when the makers delayed in adding fluoride in their formula fearing they’d lose their authenticity. Today pepsodent sells tubes half the price of that of similar tubes of Colgate. The brand doesn’t have much diversity but makes due with mass manufacturing of the products it has.


Aim is also owned by Church & Dwight in US and Canada and Unilever everywhere else. The brand was introduced in 1975 by Unilever later bought by C&D in 2003 in US and Canada. The production takes place in Australia’s largest soap manufacturer, Pental Limited. Pental is best known as the manufacturer of LUX ans Pears soap and of course Australia’s iconic brand Little Lucifer.

Aim is best known for their infamous slogan “Fights cavities…Children like the taste” and “The Great Tasting Gel!” and in Australia its “Aim against cavity”. Aim too lacks in diversity with just three flavors under its name Fresh mint, Minty Gel and Original.


Close-up is a Toothpaste brand owned by Unilever and has a stronghold in markets of India, USA and Canada. This company was founded in 1967 and is believed to have produced the first gel based Toothpaste. Its commonly popular among youth around the world because of its age specific lifestyle induced advertises. Apart from Toothpaste, close-up also sells dental floss, toothbrush and mouthwash.

Close-up has cinnamon-flavoured Toothpaste as their brand default. And like most of the companies they came up with different varieties of Toothpastes for different dental problems. Their market rivalry is mainly from Colgate and these two companies often go neck to neck when it comes to producing good quality products.

Arm & hammer

Arm & hammer is an American company who specializes is producing baking soda products. Before the production of Toothpastes this company was the key producer of washing soda, cat litter, laundry detergent etc. the first Toothpaste was produced somewhere during the 1970’s and was rich in baking soda, which acted as teeth whitening agent.

Soon their Toothpaste became very popular among the general population and marketing expanded to several countries worldwide. After Toothpastes Arm & hammer began production of other products including tooth brush and mouth freshener.


Unlike many traditional Toothpastes, Sensodyne targeted the sensitivity problem faced by many people around the world. Founded by an American based company the primary ingredient was the potassium nitrate which helped in preventing sensitivity. Sensodyne is currently owned by Glaxo Smith Kline.

During the period, between 2013 and September 2014 all the products that was shipped across the world was recalled owing to a sharp decrease in business because of the possible presence of wood fragments. Today many other companies too started producing sensitivity based Toothpaste which resulted in a very tight market for the Sensodyne.


Another brand owned by USA based company is Crest. Introduced in 1955 these Toothpastes made by Procter and Gamble is exported to or produced in almost all countries around the world. In European countries like Serbia, Poland, Russia, Germany and many more, its sold under the brand name Blend-A-Med. The main substance used in this Toothpaste was Stannous Fluoride.

The patent holder of this brand was able to build a new dental research university because of the enormous profit that they made by being the best Toothpaste brand for several years. Their recent products include toothbrush, mouth wash, dental floss and many more.


The brand that tops our list Is the oldest Toothpaste producing brand in the old, having a history of 143 years. The brand Colgate comes under Palmolive and their range of products include toothbrush, dental floss, mouth washers and wide varieties of Toothpastes. All the Toothpaste that we use today comes in a collapsible tube, and Colgate was the first company to come up with this idea. Even though its established in the united states the production completely takes place in India. Even today along with a variety of new products Colgate still produces the first ever Toothpaste they produced back in 1992.

Over the years Colgate dominated the Toothpaste market occupying more than 20% of the shares. They have wide variety of Toothpastes often focusing on particular problems like bad breath, sensitivity, cavity and many more. Even today Colgate is known to produce Toothpaste which is the thickest in the market.


Which brand toothpaste is best?

The Top Toothpastes
  • Colgate Total.
  • Crest Pro-Health.
  • Sensodyne ProNamel Gentle Whitening Toothpaste.
  • Arm and Hammer Dental Care Advance Cleaning Mint Toothpaste w/Baking Soda.
  • Tom’s of Maine Natural Anticavity Fluoride Toothpaste.
  • Crest Tartar Protection.
  • Tom’s of Maine Simply White Clean Mint Toothpaste.

What is the most used toothpaste?

In 2019, Crest 3D White was the leading U.S. toothpaste brand with sales of 263.9 million U.S. dollars. Ranked second, Sensodyne Pronamel had sales sales of around 196.7 million U.S. dollars that year. A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease.

What is the oldest brand of toothpaste?

The world’s oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty papyrus in the basement of a Viennese museum.

Where is most toothpaste made?

Not all toothpastes are manufactured in Mexico. It really depends on the brand you prefer — and even then, they’re often made at several different plants around the world. Some, though, like Procter & Gamble’s Kid’s Crest Cavity Prevention and Colgate Cavity Prevention, can originate south of the border.

What toothpaste is made in China?

Procter and Gamble on its Web site says the Crest toothpaste found in stores is made in North America, not China. Colgate-Palmolive on its site says Colgate toothpaste is safe regardless of where the company manufactures it

What toothpaste is made in the USA?

AquaFresh said “Made in USA” right on the box, but boxes of Crest and Colgate named only the companies that distributed the product, Procter & Gamble Co. and Colgate-Palmolive Co. respectively. Procter and Gamble on its Web site says the Crest toothpaste found in stores is made in North America, not China

What did humans do before toothpaste?

Before toothbrushes, people used rough cloth and water to clean their teeth. They would also rub things like salt and chalk across their teeth to try to get rid of the grime. The ancient Egyptians made a kind of brush by splitting the end of a twig

When did humans start brushing their teeth?

As long ago as 3000 B.C., the ancient Egyptians constructed crude toothbrushes from twigs and leaves to clean their teeth. Similarly, other cultures such as the Greeks, Romans, Arabs and Indians cleaned their teeth with twigs.

Top 10 Best Toothpaste Brands in the World

Sr No. 10 Best Toothpaste Brands
1 Colgate
2 Crest
3 Sensodyne
4 Arm & hammer
5 Close-up
6 Aim
7 Pepsodent
8 Tom’s of Maine
9 Jason
10 Peelu

So, there it is, the top 10. The market has expanded so much for Toothpaste that there are hundreds and thousands of products to choose from. We hear about them on TV and radio, and the Toothpaste manufacturers do have a very good marketing skill with their catchy Advertises and catchphrases.

Toothpaste weren’t always there to make us fresh in the morning. A century ago people used to rely on tooth powders to keep their mouth clean, going back a few more decades’ salt was used. Even charcoal was believed to keep our mouth clean. Coming to the present day, there all a lot of Toothpaste companies who are producing Toothpastes which has salts and charcoal in them. Anyways, it’s always important to keep your teeth healthy and hygienic. So, if your present brand of Toothpaste is not working for you or your family members, visit a dentist today and get your teeth checked and based on the problem you have choose which Toothpaste is best for you. And I believe this list might just help you do that.